SO DYK
The curious few.
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Know what you're putting in your body.

158 herbs, nutrients, and compounds. What the science says, what tradition knew, and what to watch for. Founding members keep this running.

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  • Full access to all 158+ entries
  • Print-ready reference card for every herb
  • Monthly curated set — 5 herbs, one body system
  • The Sunday Letter — weekly research digest
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GENERAL IMMUNITY

Noni

Morinda citrifolia

also known as noni fruit

Weak (modern) / moderate (traditional Pacific)

A tropical fruit with a strong, cheese-like smell, central to Polynesian medicine for two thousand years. Traditional use covers a wide range of conditions, from digestion to immunity to pain. Modern clinical evidence is limited and the marketing has often outrun the science.

  • Long traditional Polynesian use as a general healing fruit
  • Traditionally associated with energy, immunity, joint discomfort, and digestion
  • Antioxidant action from compounds in the fruit and leaf
  • Antimicrobial activity in lab studies
  • Modern clinical evidence is limited; most research is preliminary or industry-funded
Has caused liver injury in some reports, including a few cases of liver failure
Skip with any pre-existing liver condition
Very high in potassium — skip with kidney disease, kidney failure, or potassium-sparing diuretics
Use caution with blood thinners
Use caution with blood pressure medications
Skip during pregnancy and nursing — limited safety data
Stop two weeks before surgery
Marketing claims for noni have been the subject of FTC enforcement — credible reference works treat the bigger claims with skepticism
The curious few.
50 founding spots left

Know what you're putting in your body.

158 herbs, nutrients, and compounds. What the science says, what tradition knew, and what to watch for. Founding members keep this running.

$60 /year

Founding rate — locked for life. Regular price after launch: $96/year.

  • Full access to all 158+ entries
  • Print-ready reference card for every herb
  • Monthly curated set — 5 herbs, one body system
  • The Sunday Letter — weekly research digest
  • Bookmarks synced across devices
  • Founding rate locked forever
Become a founding member

Cancel any time. No questions asked.